You had a brilliant idea in the shower. You sketched it out. Built the prototype. Maybe even got a logo. You’re pumped – this is the one. But wait – have you talked to your customer yet? Here’s the hard truth: Many founders fall madly in love with their product idea... and forget the most important ingredient for success: the customer. They build in silence, polish in isolation, and proudly launch – only to discover that no one really wants what they created. It’s not because the product is bad. It’s because it was never validated. Why does this happen? Because validation feels uncomfortable. It means opening your idea to feedback – or worse, rejection. So instead, many founders take the “safe route”: They ask their friends. Their family. Maybe some former colleagues. And guess what? They get a thumbs up. “Cool idea!” “I’d totally use that!” But here’s the catch: those people are often not your target audience – and they might just be caught up in yourexcitement. Not their own real-wor

You post now and then, send a newsletter when you feel like it, and wonder why nobody’s buying? Welcome to the club of digital confusion. The 3 most important things for successful digital marketing: Know your audience – really know them. If you don’t know who you’re talking to, you’re talking to no one. Your audience needs to be crystal clear – real people with real problems you can solve. Pick your platforms wisely. You don’t need to dance on TikTok unless your audience is there. Choose your channels smartly – and show up with value and consistency. Content that matters. Pretty posts won’t cut it. Your content needs to be helpful, inspiring, and ideally – lead to a sale. The biggest mistakes people make: Jumping in without a strategy. (Spoiler alert: chaos and burnout ahead.) Trying to do it all alone. (And losing time, focus, and motivation.) Chasing likes instead of leads. (Vanity metrics don’t pay the bills.) Why the Marketing Canvas is your secret weapon: Think of it as a busines

Last week I had the pleasure of moderating a panel at Tech & AI Jobs Fair Vienna 2025 – and let’s just say: the gap between vision and reality? Still pretty wide. 🌍 Alice Schmidt reminded us that AI has massive potential to make the world better – if we humans provide the right ethical frameworks and guidance. 💥 Nahed Hatahet made it clear: AI needs to become a strategic topic in companies – with C-level roles to match. No more leaving it to "someone in IT". 🧠 Connie Walter gave us an inside look at how AI is already changing HR – but stressed the need for a human-centered approach to tech that touches people’s lives. 💡 And Ramona Bordea Nazarov, founder of AverisAI, is building that future right now – with AI agents that make hiring fairer, smarter, and more personal. ✨ Takeaway from our brilliant panelists? ✅ Use AI. ✅ Question AI. ✅ Trust the tools that earn your trust. ❗ But above all: get started ‼️